We choose to be an antiracist and inclusive company
that advances a culture of diversity and equity in our
workplace and our lives.
Well Done will foster a culture of diversity and equity
through our recruitment, hiring, retention, and
Focus Area: Workplace
Well Done has begun reviewing its hiring process, from
where we post open positions to how we onboard new
hires. Our goal is to diversify our recruitment efforts
and provide opportunities for a more diverse pool of
candidates. In order to successfully hire and retain a
more diverse staff, we also will begin to codify our
incentive and promotion practices to ensure equitable
opportunities for professional growth. We also will
provide mentoring and paid professional development
opportunities as part of our retention efforts.
With the help of Performance 3, a minority-owned
consulting firm, our leadership team is building its
diversity awareness, including how to identify and
confront our own implicit biases. In the next month,
we will focus on the emotional and cultural IQ needed
to create a safe and equitable space for everyone.
Well Done will partner with and outsource more work to
Black- and minority-owned businesses, especially those
located in Central Indiana.
Focus Areas: Prosperity
Well Done pledges to outsource and partner with more
Black-owned agencies, as well as freelance writers,
designers, photographers, videographers, and other
creative professionals. Our goal is to subcontract at
least 15% of our outsourced work to these businesses and
individuals annually, beginning in 2021. We also commit
to lifting up their work in the marketing industry
through referrals and our own marketing platforms.
We’ve actively collaborated with RLR Associates and
DuneBuggy, both certified Minority Business
Enterprises, and have built some of the most diverse
videography crews for our clients’ commercial shoots
in our history.
Well Done will diversify its list of operational
suppliers and vendors.
Focus Areas: Workplace, Prosperity
Well Done will audit its vendor list by the end of 2020
and identify opportunities to hire and contract with
minority-, woman-, and veteran-owned businesses. Our
goal is to provide a minimum of 15% of our operational
and workplace contracts to non-white owned businesses.
We have exceeded our goal for our supplier and vendor
pool consisting of 15% minority-, woman-, or
veteran-owned businesses. As we regularly review our
vendor contracts, we’ll have more opportunity to
deliberately work with and learn more about the ways
we can support Black businesses in particular. If you
are or know of a BIPOC-, women- and LGBTQ-owned
business, let us know.
Well Done will intentionally develop, participate in,
and facilitate changes in the marketing industry and the
community to address racism, diversity, and equity.
Focus Areas: Education
Well Done will work with the local chapters of industry
associations and other Indianapolis-based agencies to
create opportunities for Black authors, Black panelists,
and other diverse points of view. We will commit our
industry-specific sponsorship dollars to events that
address racism, diversity, and equity. Well Done also
commits to ongoing professional development for our team
members with a focus on the history of systemic racism
in the community and our industry in order to become a
more effective antiracist agency.
Well Done has been part of an informal group of agency
leaders for a couple of years now who gather on a
regular basis to discuss how we can learn from each
other and influence best practices in the areas of
diversity, inclusion, and equity. Covid-19 changed our
conversations considerably, but I’m hopeful that we
can revisit our initial ideas around working
collectively on outreach, internships, and recruitment
in the near future.
Join us in the important work of creating racial
equity in Central Indiana.