We choose to be an antiracist and inclusive company that advances a culture of diversity and
equity in our workplace and our lives.
Well Done will foster a culture of diversity and equity through our recruitment, hiring,
retention, and promotion practices.
Focus Area: Workplace
Well Done has begun reviewing its hiring process, from where we post open positions to how we
onboard new hires. Our goal is to diversify our recruitment efforts and provide opportunities for
a more diverse pool of candidates. In order to successfully hire and retain a more diverse staff,
we also will begin to codify our incentive and promotion practices to ensure equitable
opportunities for professional growth. We also will provide mentoring and paid professional
development opportunities as part of our retention efforts.
Well Done will partner with and outsource more work to Black- and minority-owned businesses,
especially those located in Central Indiana.
Focus Areas: Prosperity
Well Done pledges to outsource and partner with more Black-owned agencies, as well as freelance
writers, designers, photographers, videographers, and other creative professionals. Our goal is to
subcontract at least 15% of our outsourced work to these businesses and individuals annually,
beginning in 2021. We also commit to lifting up their work in the marketing industry through
referrals and our own marketing platforms.
Well Done will diversify its list of operational suppliers and vendors.
Focus Areas: Workplace, Prosperity
Well Done will audit its vendor list by the end of 2020 and identify opportunities to hire and
contract with minority-, woman-, and veteran-owned businesses. Our goal is to provide a minimum of
15% of our operational and workplace contracts to non-white owned businesses.
Well Done will intentionally develop, participate in, and facilitate changes in the marketing
industry and the community to address racism, diversity, and equity.
Focus Areas: Education
Well Done will work with the local chapters of industry associations and other Indianapolis-based
agencies to create opportunities for Black authors, Black panelists, and other diverse points of
view. We will commit our industry-specific sponsorship dollars to events that address racism,
diversity, and equity. Well Done also commits to ongoing professional development for our team members with a focus on
the history of systemic racism in the community and our industry in order to become a more
effective antiracist agency.
Join us in the important work of creating racial equity in Central Indiana.