Well Done Marketing
OUR PLEDGE TO THE COMMUNITY
We choose to be an antiracist and inclusive company that advances a culture of diversity and equity in our workplace and our lives.
PLEDGE 1
Well Done will foster a culture of diversity and equity through our recruitment, hiring, retention, and promotion practices.
Focus Area: Workplace
Well Done has begun reviewing its hiring process, from where we post open positions to how we onboard new hires. Our goal is to diversify our recruitment efforts and provide opportunities for a more diverse pool of candidates. In order to successfully hire and retain a more diverse staff, we also will begin to codify our incentive and promotion practices to ensure equitable opportunities for professional growth. We also will provide mentoring and paid professional development opportunities as part of our retention efforts.
2022 PROGRESS
We began working with a national recruiter that has a commitment to diverse recruitment, which provided us a broader pool of diverse candidates for our open positions. As a result of this partnership and our direct hiring efforts, 30% of our new hires this year fit within the EEOC anti-discrimination categories. Well Done also has internally published job descriptions, salary bands, and promotion standards for all 45 current positions in the agency.
2021 PROGRESS
With the help of Performance 3, a minority-owned consulting firm, our leadership team is building its diversity awareness, including how to identify and confront our own implicit biases. In the next month, we will focus on the emotional and cultural IQ needed to create a safe and equitable space for everyone.
PLEDGE 2
Well Done will partner with and outsource more work to Black- and minority-owned businesses, especially those located in Central Indiana.
Focus Areas: Prosperity
Well Done pledges to outsource and partner with more Black-owned agencies, as well as freelance writers, designers, photographers, videographers, and other creative professionals. Our goal is to subcontract at least 15% of our outsourced work to these businesses and individuals annually, beginning in 2021. We also commit to lifting up their work in the marketing industry through referrals and our own marketing platforms.
2022 PROGRESS
Well Done continued relationships with and added several minority-owned businesses to its roster of creative professionals and companies, including Effctv, RLR Associates, DuneBuggy, Crumbs of Love Cookies, and Se7ven Chakra Candles. While we did not reach our goal of 15% of all outsourced work, collectively we paid nearly a quarter of a million dollars to minority-owned businesses in 2022. When combined with women-owned businesses, Well Done contributed more than $750,000 to those traditionally underrepresented in the marketing and advertising industries.
2021 PROGRESS
We’ve actively collaborated with RLR Associates and DuneBuggy, both certified Minority Business Enterprises, and have built some of the most diverse videography crews for our clients’ commercial shoots in our history.
PLEDGE 3
Well Done will diversify its list of operational suppliers and vendors.
Focus Areas: Workplace, Prosperity
Well Done will audit its vendor list by the end of 2020 and identify opportunities to hire and contract with minority-, woman-, and veteran-owned businesses. Our goal is to provide a minimum of 15% of our operational and workplace contracts to non-white owned businesses.
2022 PROGRESS
In addition to what is reported under Pledge #2, we have developed a contractor toolkit to better recruit and track Black-owned and other XBE vendors and agencies, and, as a newly named WBE with the City of Indianapolis, we will have more opportunities to network with the businesses we hope to attract.
2021 PROGRESS
We have exceeded our goal for our supplier and vendor pool consisting of 15% minority-, woman-, or veteran-owned businesses. As we regularly review our vendor contracts, we’ll have more opportunity to deliberately work with and learn more about the ways we can support Black businesses in particular. If you are or know of a BIPOC-, women- and LGBTQ-owned business, let us know.
PLEDGE 4
Well Done will intentionally develop, participate in, and facilitate changes in the marketing industry and the community to address racism, diversity, and equity.
Focus Areas: Education
Well Done will work with the local chapters of industry associations and other Indianapolis-based agencies to create opportunities for Black authors, Black panelists, and other diverse points of view. We will commit our industry-specific sponsorship dollars to events that address racism, diversity, and equity. Well Done also commits to ongoing professional development for our team members with a focus on the history of systemic racism in the community and our industry in order to become a more effective antiracist agency.
2022 PROGRESS
In 2022, Well Done formed a cross-department DEI committee to review our initiatives and onboarding processes, and plan continuing education efforts. As part of our DEI education, we hosted the Immigrant Welcome Center to learn about the Burmese community in the greater Indianapolis area and the positive impact of immigrant communities as a whole. Our team also created a Banned Book Club, a yearlong initiative to read books that have been banned in Indiana and/or Midwest schools that deal with diverse protagonists and subject matter.
2021 PROGRESS
Well Done has been part of an informal group of agency leaders for a couple of years now who gather on a regular basis to discuss how we can learn from each other and influence best practices in the areas of diversity, inclusion, and equity. Covid-19 changed our conversations considerably, but I’m hopeful that we can revisit our initial ideas around working collectively on outreach, internships, and recruitment in the near future.
Join us in the important work of creating racial equity in Central Indiana.
Email us to learn more.
